Sunday, January 10, 2010

Smartphones:Innovation is the key

Google did it again.This time it is the nexus phone which has become the talk of the town.I was looking at the advertisement of this phone over net but to my disappointment it feels like just another "Avatar" of Iphone.It is really hard to believe that Google will bring this fone in the market which was speculating it to do so from last three years.One can easily relate it to phones like Motorola droid but offcourse nexus one has more advantages over droid.
Iphone and Blackberry are the two superstars in the Smartphone world with a huge fan following.Both seems to compete with each other in a very difficult market.Blackberry was already a established player in the market when Iphone knocked the doors and guess what? Suddenly Iphone became a superior competitor, challenging the horizons of all blackberries.
I do not see any reason of wht happened between blackberry and Iphone will happen among Nexus and these superstars.
Reason is very simple and easy to understand:Whenever you come in market with established players you need to show something different and that "different" should be strong enough to shake the ground.It can be anything like the price, style, looks and even marketing.Market equations can be altered only if you come up with something which changes the way people look at the things.Improvements are like versions and they have little capacity to elevate positions and improve ground but surely it cannot elevate you to the top.
Blackberry is the darling of corporate world and Iphone is fast catching up over there along with it's admirers in techno and personal use world.Both the phones have got big appeal and distinctive looks different to each other.One feels different after holding anyone of these two and this is because of the look and feel along with all other technological superiority over other smartphones.They were able to took the pole positions because they offered something which did not exist at that time and this requires "innovation".Both the products offered innovations and people were able to attach themselves with it and that innovation is missing from the nexus one without which i do not feel that People will divorce blackberry and iphone.